New Venture Creation

The authors establish innovation as a necessary first step before writing a business plan or developing a financial model. Focussing on high-technology ventures, this insightful guide is devoted to helping students understand how innovation works and how to incorporate it into their process of conceptualizing and implementing their business idea.

Autorii stabilesc inovatia ca un prim pas necesar inainte de a scrie un plan de afaceri sau de a dezvolta un model financiar. Concentrandu-se pe proiecte de inalta tehnologie, acest ghid perspicace este dedicat pentru a ajuta studentii sa inteleaga cum functioneaza inovatia si cum sa o incorporeze in procesul lor de conceptualizare si implementare a ideii lor de afaceri.