Oxford Handbook of Innovation Management

While innovation is widely recognized as being critical to organizational success and the well-being of societies, it requires careful management to ensure that innovation processes have the best possible impact. This volume provides a wide range of perspectives on the nature of innovation management and its influences.

Desi inovatia este recunoscuta pe scara larga ca fiind esentiala pentru succesul organizational si bunastarea societatilor, ea necesita un management atent pentru a se asigura ca procesele de inovare au cel mai bun impact posibil. Acest volum ofera o gama larga de perspective asupra naturii managementului inovatiei si a influentelor sale.