Perception of Employer Branding in relation with Organizational Commitment, Organizational Identification and Communication Climate in Higher Education Institutions


Disponibilitate: LIVRARE IN 3-5 SAPTAMANI (produsul este livrat din Marea Britanie)
SKU:
9783631792957

162.99 RON
Okian.ro este o LIBRARIE online de carte in limba engleza.

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Employer branding is a concept defined as "the package of functional, economic and psychological benefits provided by employment, and identified with the employing company" (Amber/Barrow, 1996). Even though the concept was originally introduced as a marketing term, the employer branding terminology has entered the human resource management world.