Planning and Managing the Experience Economy in Tourism

Presents research on tourism experience and investigates how tourism experiences can create and increase tourism competitiveness. The book explores how the experience concept has evolved in the last decade, alongside the needs and motivations of consumers, and how it can be conceptualized, designed, managed, and implemented.

Prezinta cercetari privind experienta turistica si investigheaza modul in care experientele turistice pot crea si creste competitivitatea turismului. Cartea exploreaza modul in care conceptul de experienta a evoluat in ultimul deceniu, alaturi de nevoile si motivatiile consumatorilor si cum poate fi conceptualizat, proiectat, gestionat si implementat.