Political Marketing and Management in Ghana

This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation.

Aceasta carte se concentreaza pe aparitia unor noi cadre de implicare politica bazate pe concepte de marketing, management si organizare. Acesta depaseste alegerile politice si campaniile si ia in considerare teoriile de afaceri, cum ar fi cercetarea pietei, segmentarea, social media, arhitectura marcii si resursele umane.