Presidential Image

Presidential Image has become an integral part of the campaign, presidency and legacy of Modern American presidents. Across the 20th century to the age of Trump, presidential image has dominated media coverage and public consciousness, winning elections, gaining support for their leadership in office and shaping their reputation in history.

Is the creation of the presidential image part of a carefully conceived public relations strategy or result of the president's critics and opponents? Can the way the media interpret a presidents' actions and words alter their image? And how much influence do cultural outputs contribute to the construction of a presidential image?

Using ten presidential case studies. this edited collection features contributions from scholars and political journalists from the UK and America, to analyse aspects of Presidential Image that shaped their perceived effectiveness as America's leader, and to explore this complex, controversial, and continuous element of modern presidential politics.

Imaginea prezidentiala a devenit o parte integranta a campaniei, presedintiei si mostenirii presedintilor moderni americani. De-a lungul secolului al XX-lea pana in epoca lui Trump, imaginea prezidentiala a dominat mediatizarea si constiinta publica, castigand alegeri, castigand sprijin pentru conducerea lor in functie si modelandu-si reputatia in istorie. Este crearea imaginii prezidentiale parte a unui public atent conceput? strategia relatiilor sau rezultatul criticilor si oponentilor presedintelui?