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Qualitative Research Methods in Organisation Studies

Autor: Justesen, Lise; Mik-Meyer, Nanna

Disponibilitate: LIVRARE IN 2-4 SAPTAMANI (produsul este livrat din Marea Britanie)

SKU:
9788741256450

228,99 RON
Thorough and effective, this methodology textbook is designed to introduce students and researchers to the four most commonly used qualitative methods in organization studies: interviews, focus groups, observation, and document studies. The four methods are presented in relation to three theoretical perspectives—realism, phenomenology, and constructivism—providing the reader with a deeper understanding of qualitative studies. Illustrated by real-life examples in key areas of organization studies, including human resource management, marketing, CSR, and performance auditing, each chapter also features practical exercises.

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AutorJustesen, Lise; Mik-Meyer, Nanna
EdituraReitzel, Hans
Dimensiuni215 x 138 x 11
Data Publicarii20/07/2012
FormatPaperback / softback
Numar pagini160
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