Reinventing Business Models

Re-inventing Business Models concentrates on the how and when of business model innovation. It provides managers with menus to outperform competitors and helps them choose between improving the existing business model and radically renewing it. The conclusions are supported by the authors' own research and case studies.

Reinventarea modelelor de afaceri se concentreaza pe modul si momentul inovarii modelelor de afaceri. Aceasta ofera managerilor optiuni pentru a-si depasi performanta concurentilor si ii ajuta sa aleaga intre imbunatatirea modelului de afaceri existent si reinnoirea radicala a acestuia.