Research Anthology on Strategies for Using Social Media as a Service and Tool in Business

Provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. Chapters discuss how social tools work, what services businesses are utilizing, the benefits and challenges to how social media is changing modern business, and more.

Ofera informatii actualizate despre modul in care intreprinderile folosesc in mod strategic retelele sociale si exploreaza rolul retelelor sociale in mentinerea competitivitatii intreprinderilor in economia globala. Capitolele discuta cum functioneaza instrumentele sociale, ce servicii folosesc companiile, beneficiile si provocarile pentru modul in care retelele sociale schimba afacerile moderne si multe altele.