Research Methods for Modern Business Environment

Address all aspects of business research from a functional perspective, giving the reader a foundation sufficient to design his or her own research studies, carry them out effectively and economically, and interpret the results of both his own studies and the work of others effectively.

Abordati toate aspectele cercetarii in afaceri dintr-o perspectiva functionala, oferind cititorului o baza suficienta pentru a-si proiecta propriile studii de cercetare, a le realiza in mod eficient si economic si a interpreta in mod eficient rezultatele atat ale propriilor studii, cat si ale muncii altora.