Sales Management for Improved Organizational Competitiveness and Performance

Provides knowledge and skills to allow readers the ability to understand and apply different concepts, techniques, and tools in the sales area. The book also highlights the influences of management, marketing, and technology on sales.

Ofera cunostinte si abilitati care le permit cititorilor sa inteleaga si sa aplice diferite concepte, tehnici si instrumente in zona de vanzari. Cartea evidentiaza, de asemenea, influentele managementului, marketingului si tehnologiei asupra vanzarilor.