Salesperson's Secret Code
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CITESTE MAI MULT
What makes a great salesperson? What beliefs, attitudes and behaviours are linked to being a top performing salesperson? What impact does culture, industry and sales context have? And does a formal sales methodology or process make a difference? This book is for any sales professional, or indeed anyone involved in the sales process of their company, who wants to learn the secrets of successful selling. It is based on 20,000 hours of comparative analyses across the spectrum of performance and interviews with the world's most iconic salespeople from organizations, including Adidas, Cisco, Deloitte, GSK, JP Morgan, Microsoft, Oracle, State Street, Steinway & Co. and Toshiba. The authors present the most rigorous global evaluation of how salespeople behave and how they are driven, and in doing so, they reveal the secret code behind consistent and high-level success in sales.