Small Business Management and Control of the Uncertain External Environment

This edited collection investigates the potential impact of long-term planning and strategic awareness on the ability of SMEs to remain competitive. The authors demonstrate that whether SMEs are able to identify and act upon external forces and factors, or not, is the defining indicator of their likelihood to struggle, survive, or thrive.

Aceasta colectie editata investigheaza impactul potential al planificarii pe termen lung si al constientizarii strategice asupra capacitatii IMM-urilor de a ramane competitive. Autorii demonstreaza ca daca IMM-urile sunt capabile sa identifice si sa actioneze asupra fortelor si factorilor externi sau nu, este indicatorul definitoriu al probabilitatii lor de a lupta, de a supravietui sau de a prospera.