Smartstorming (R)

SmartStorming is more than just a better way to brainstorm. It is an evolution in idea generation methodology-a step-by-step process and essential tools for tackling any challenge in new, more innovative ways.
Chaos and disruptive change are the new "business as usual." Organizations, business owners, entrepreneurs, and even individuals are suddenly forced to reinvent themselves, their product or service offerings, and the entire focus of their businesses. In short, they must innovate.
Innovation is fueled by a constant stream of fresh, new ideas; and group brainstorming is the most widely utilized process for generating and developing fresh, new thinking. However, brainstorming as typically practiced is a fundamentally flawed process-loosely structured, poorly facilitated, lacking in effective techniques, and often a drain on time, energy, and morale.
SmartStorming: The Game-Changing Process for Generating Bigger, Better Ideas introduces a new approach to group ideation. Not just another creative-thinking technique, SmartStorming is a comprehensive brainstorming system, combining the essential structure, leadership skills, and ideation techniques necessary for success.
SmartStorming truly is the missing manual for leading highly successful brainstorms! Mitchell Rigie and Keith Harmeyer have a combined 50+ years of experience working in the innovation-driven fields of advertising, marketing communications, and personal development. Throughout their careers they personally experienced thousands of brainstorming sessions and witnessed firsthand how frustrating and unproductive the process can be.
The SmartStorming methodology is based on their personal experience and expertise, extensive research on the subjects of idea generation and creative problem solving, and practical application in the areas of innovation, peak creative performance, and interpersonal communication.
In their training and consulting practice, SmartStorming LLC, Mitchell and Keith have taught the SmartStorming ideation and creative problem-solving process to an international audience of thousands of corporate professionals from a wide range of industries, as well as to graduate students at the MIT Sloan School of Management.
To learn more visit www.SmartStorming.com.

SmartStorming este mai mult decat un mod mai bun de a face brainstorming. Este o evolutie a metodologiei de generare a ideilor - un proces pas cu pas si instrumente esentiale pentru abordarea oricarei provocari in moduri noi, mai inovatoare.