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Stop Random Acts of Marketing


Disponibilitate: LIVRARE IN 3-5 SAPTAMANI (produsul este livrat din Marea Britanie)

SKU:
9781544502533

88,99 RON
Okian.ro este o LIBRARIE online de carte in limba engleza.
Many mid-market companies in today's digital era lack a comprehensive growth plan. They launch sales initiatives that are reactive and ineffective, not supported by solid marketing plans, lack KPIs, and are frustrated by the lack of ROI on monies spent. Without a systematic roadmap, you can't take your business where it needs to go.



Karen Hayward worked in the trenches with Fortune 1000 companies for twenty years. As a consultant, she's used the knowledge gained through experience to help mid-market CEOs see the bigger picture and develop in-house marketing and sales strategies based on the voice of the customer and real market insight. In Stop Random Acts of Marketing, she provides you with the necessary tools for prioritizing, optimizing, and initiating a clear plan for sustainable growth.



It's time to stop undervaluing your marketing, delegating your growth strategy to outside agencies or your most junior marketing resource, and relying on sales to understand your customers. It's time to re-architect your company with a new methodology for success.

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Autor Hayward, Karen
Editura Lioncrest Publishing
Dimensiuni 139 x 216 x 20
Data Publicarii 03/12/2019
Format Necartonata
Numar pagini 180
Descriere RO Multe companii din piata medie din epoca digitala de astazi nu au un plan cuprinzator de crestere. Lanseaza initiative de vanzare care sunt reactive si ineficiente, nu sunt sustinute de planuri de marketing solide, nu au indicatori de performanta si sunt frustrati de lipsa ROI a banilor cheltuiti.
Aceasta este o carte in limba engleza. Descrierea cartii (tradusa din engleza cu Google Translate) este in limba romana din motive legale.
Multe companii din piata medie din epoca digitala de astazi nu au un plan cuprinzator de crestere. Lanseaza initiative de vanzare care sunt reactive si ineficiente, nu sunt sustinute de planuri de marketing solide, nu au indicatori de performanta si sunt frustrati de lipsa ROI a banilor cheltuiti.
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