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This book provides a concrete guide on how to execute strategic pricing to excel in an increasingly dynamic and digitised business environment, while developing and deepening relations with contract partners. The secret lies in crafting innovative price models that reward joint value creation in accordance with the business model, rather than engaging in confrontative zero-sum pricing reasoning.



Strategic and Innovative Pricing: Price Models for a Digital Economy provides hands-on tools that are applied on three interconnected levels of analysis. It illustrates how to explore the business ecology to understand its dynamics and how digitisation enables it to prosper and demonstrates how to construct a viable business model that enables an organisation to navigate in its vibrant ecology. Finally, and most importantly, it shows how to use innovative price models to realize and monetise the business model and its value offering, making the organisation and its partnerships sustainable.



Models pertaining to the three levels of analyses are applied in rich case studies and examples from different countries, and the book includes guidelines on how to use them. Special attention is paid to digitisation as an underlying theme, making this book of interest to researchers, academics, and students in the fields of strategic management and technology & innovation management.

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Autor Coester, Mathias (Uppsala University, Sweden) / Iveroth, Einar (Uppsala University, Sweden) / Olve, Nils-Goeran (Uppsala University, Sweden) / Petri, Carl-Johan (Linkoeping University, Sweden) / Westelius, Alf (Linkoeping University, Sweden)
Editura Taylor & Francis Ltd
Dimensiuni 158 x 236 x 19
Data Publicarii 02/07/2020
Format Cartonata
Numar pagini 170
Descriere RO Aceasta carte ofera un ghid concret cu privire la modul de executare a preturilor strategice pentru a excela intr-un mediu de afaceri din ce in ce mai dinamic si digitalizat, dezvoltand si aprofundand relatiile cu partenerii contractuali. Secretul consta in elaborarea unor modele de pret inovatoare care recompenseaza crearea de valoare comuna in conformitate cu modelul de afaceri, mai degraba decat angajarea intr-un rationament de stabilire a preturilor cu suma zero.
Aceasta este o carte in limba engleza. Descrierea cartii (tradusa din engleza cu Google Translate) este in limba romana din motive legale.
Aceasta carte ofera un ghid concret cu privire la modul de executare a preturilor strategice pentru a excela intr-un mediu de afaceri din ce in ce mai dinamic si digitalizat, dezvoltand si aprofundand relatiile cu partenerii contractuali. Secretul consta in elaborarea unor modele de pret inovatoare care recompenseaza crearea de valoare comuna in conformitate cu modelul de afaceri, mai degraba decat angajarea intr-un rationament de stabilire a preturilor cu suma zero.
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Recenzati:Strategic and Innovative Pricing
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