Strategic Innovation

Strategic Innovation demonstrates to students how to create and appropriate value using new game strategies to gain competitive advantage. The book shows that innovation is not simply about developing new technologies into new products or services, but often, about finding new models for doing business in the face of change.

Inovatia strategica le demonstreaza studentilor cum sa creeze si sa insuseasca valoare folosind noi strategii de joc pentru a obtine un avantaj competitiv. Cartea arata ca inovatia nu inseamna doar dezvoltarea de noi tehnologii in produse sau servicii noi, ci adesea gasirea de noi modele de a face afaceri in fata schimbarii.