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Strategic Market Management

Autor: Aaker, David A.; McLoughlin, Damien

Disponibilitate: LIVRARE IN 2-4 SAPTAMANI (produsul este livrat din Marea Britanie)


289,99 RON
"The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus. " --Scott G.

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AutorAaker, David A.; McLoughlin, Damien
EdituraJohn Wiley and Sons Ltd
Dimensiuni242 x 167 x 19
Data Publicarii26/01/2007
EditieEuropean Edition
FormatPaperback / softback
Numar pagini368
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