STRATEGIC MARKETING

Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marketing. The fourth edition offers extensively-revised global examples throughout, and unique interviews with practitioners to give invaluable real-world insights and advice.

Practic, relevant si cu implementarea la baza, acesta este ghidul ideal pentru marketing strategic. A patra editie ofera exemple globale revizuite pe larg si interviuri unice cu practicieni pentru a oferi informatii si sfaturi nepretuite din lumea reala.