The Dynamics of Persuasion

Accessibly written and research-informed, the ninth edition of this important text offers readers a comprehensive view of persuasion, attitudes, and influence. It is ideal for courses in persuasion at the undergraduate and graduate levels within communication studies, psychology, and business programs.

Scrisa cu usurinta si bazata pe cercetari, a noua editie a acestui text important ofera cititorilor o perspectiva cuprinzatoare asupra persuasiunii, atitudinilor si influentei. Este ideala pentru cursurile de persuasiune la nivel de licenta si masterat din cadrul studiilor de comunicare, psihologie si programelor de afaceri.