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Think Outside the Country

Autor: Yunker, John

Disponibilitate: LIVRARE IN 3-5 SAPTAMANI (produsul este livrat din Marea Britanie)

SKU:
9781618220493

144,99 RON
Okian.ro este o LIBRARIE online de carte in limba engleza.
Succeed Globally. Passport Not Required.

You don't need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides:

- A process for creating world-ready products, websites, and software
- Cultural insights into China, Russia, Germany, Brazil, India, and more
- Tips for localizing text, images, icons, and pictures for the world
- New rules of the translation economy In the information economy, information is power. In the translation economy, translation is power.

Thanks to translation and localization, companies like Apple, Nike, and General Electric now make more money from outside the US than from within it. This book helps marketers, designers, and executives develop sound strategies for going global--and avoid costly and embarrassing mistakes along the way. In addition, you'll find the ultimate globalization checklist that your web, marketing, and product teams can use to make sure you go global the right way.

About the author: John Yunker is the world's leading expert on web and content globalization and is author of Beyond Borders and The Savvy Client's Guide to Translation Agencies.

Mai multe informatii
Autor Yunker, John
Editura Byte Level Research
Dimensiuni 222 x 141 x 31
Data Publicarii 10/04/2017
Format Necartonata
Numar pagini 258
Descriere RO Succes la nivel global. Pasaportul nu este necesar. Nu trebuie sa calatoriti in lume pentru a va face compania globala.
Aceasta este o carte in limba engleza. Descrierea cartii (tradusa din engleza cu Google Translate) este in limba romana din motive legale.
Succes la nivel global. Pasaportul nu este necesar. Nu trebuie sa calatoriti in lume pentru a va face compania globala.
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