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CITESTE MAI MULT
Most journalists today have accepted the need for change as digital and mobile technologies have disrupted traditional business models and changed the way people consume news and information. But organizational change is difficult; even the best ideas and intentions are often not successfully executed. This book offers leaders and managers a roadmap for understanding the obstacles to change in their organizations and how to overcome them. It helps organizations better understand how to position themselves strategically to serve the new-media marketplace by understanding what news consumers and advertisers want and how they want to engage and collaborate with media organizations.