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Understanding Engagement in Transmedia Culture


Disponibilitate: LIVRARE IN 3-5 SAPTAMANI (produsul este livrat din Marea Britanie)

SKU:
9781138632790

210,99 RON
Okian.ro este o LIBRARIE online de carte in limba engleza.
This book offers a new, interdisciplinary model for understanding audience engagement as a type of behaviour, a form of response and a cost to audiences that, combined, offer value to the screen industries.

Audience 'engagement' has become the key priority of the screen industries. Understanding Engagement in Transmedia Culture explicitly asks what audiences and screen practitioners mean when they say content is 'engaging' and uses audience focus groups and practitioner interviews to offer a model for understanding the relationship between the screen industry, the content it produces, and its audiences. In particular the model addresses engagement within transmedia culture. As digital screen technologies proliferate, audiences move seamlessly across and between different devices, content formats and distribution platforms, blurring the boundaries between film, television and videogames. This book offers a way of understanding audience engagement that is not restricted to a single media, but instead accounts for and adapts to the various ways in which screen content is experienced.

Offering a unique approach by presenting practitioner and audience perspectives, it is perfect for students and scholars working in film and television studies, as well as media industries and audience studies.

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Autor Evans, Elizabeth (University of Nottingham, UK)
Editura Taylor & Francis Ltd
Dimensiuni 226 x 157 x 12
Data Publicarii 29/11/2019
Format Necartonata
Numar pagini 198
Descriere RO Aceasta carte ofera un nou model interdisciplinar pentru a intelege implicarea publicului ca un tip de comportament, o forma de raspuns si un cost pentru publicul care, combinat, ofera valoare industriilor ecranului. „Angajamentul” audientei a devenit prioritatea cheie a ecranului. industrii. Intelegerea implicarii in cultura Transmedia intreaba in mod explicit ce inseamna publicul si practicienii de ecran atunci cand spun ca continutul este „antrenant” si foloseste grupurile de focus public si interviurile cu practicieni pentru a oferi un model pentru intelegerea relatiei dintre industria ecranelor, continutul pe care il produce si publicul .
Aceasta este o carte in limba engleza. Descrierea cartii (tradusa din engleza cu Google Translate) este in limba romana din motive legale.
Aceasta carte ofera un nou model interdisciplinar pentru a intelege implicarea publicului ca un tip de comportament, o forma de raspuns si un cost pentru publicul care, combinat, ofera valoare industriilor ecranului. „Angajamentul” audientei a devenit prioritatea cheie a ecranului. industrii. Intelegerea implicarii in cultura Transmedia intreaba in mod explicit ce inseamna publicul si practicienii de ecran atunci cand spun ca continutul este „antrenant” si foloseste grupurile de focus public si interviurile cu practicieni pentru a oferi un model pentru intelegerea relatiei dintre industria ecranelor, continutul pe care il produce si publicul .
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