User Friendly

In User Friendly, Cliff Kuang and Robert Fabricant reveal the untold story of a paradigm that quietly rules our modern lives: the assumption that machines should anticipate what we need. Spanning over a century of sweeping changes, from women's rights to the Great Depression to World War II to the rise of the digital era, this book unpacks the ways in which the world has been--and continues to be--remade according to the principles of the once-obscure discipline of user-experience design.
In this essential text, Kuang and Fabricant map the hidden rules of the designed world and shed light on how those rules have caused our world to change--an underappreciated but essential history that's pieced together for the first time. Combining the expertise and insight of a leading journalist and a pioneering designer, User Friendly provides a definitive, thoughtful, and practical perspective on a topic that has rapidly gone from arcane to urgent to inescapable. In User Friendly, Kuang and Fabricant tell the whole story for the first time--and you'll never interact with technology the same way again.

In User Friendly, Cliff Kuang si Robert Fabricant dezvaluie povestea nespusa a unei paradigme care stapaneste in liniste vietile noastre moderne: presupunerea ca masinile ar trebui sa anticipeze ceea ce avem nevoie. Abordand peste un secol de schimbari radicale, de la drepturile femeilor la Marea Depresiune pana la al doilea razboi mondial pana la aparitia erei digitale, aceasta carte descompune modurile in care lumea a fost - si continua sa fie - refacuta in conformitate cu principiile disciplinei odata obscure a proiectarii experientei utilizatorului. In acest text esential, Kuang si Fabricant hartuiesc regulile ascunse ale lumii proiectate si fac lumina despre modul in care aceste reguli au facut ca lumea noastra sa se schimbe - o istorie subapreciata, dar unite impreuna pentru prima data.