West Meets East

Strategic management relies on an array of complex methods drawn from various allied disciplines to examine how managers attempt to lead their firms toward success. This book intends to provide a forum for critique, commentary and discussion about key methodology issues in the strategic management field.

Managementul strategic se bazeaza pe o serie de metode complexe extrase din diverse discipline aliate pentru a examina modul in care managerii incearca sa-si conduca firmele catre succes. Aceasta carte isi propune sa ofere un forum pentru critici, comentarii si discutii despre problemele cheie de metodologie in domeniul managementului strategic.