What's in a Brand Name?

Have you ever wondered how a famous household brand got its name? The authors of this book have - and so they researched the names of over 250 well known brands to satisfy their - and hopefully your - curiosity. From Asda and Aldi to Zanussi and Zara, we look at names that have been in or on shops either for many years or since only recent times.

Te-ai intrebat vreodata cum si-a luat numele un brand de uz casnic celebru? Autorii acestei carti au - si astfel au cercetat numele a peste 250 de marci cunoscute pentru a-si satisface - si, speram, - curiozitatea.