Absolute Essentials of Advertising

This concise textbook provides a comprehensive and clear overview of Advertising theory and practice.Written by a well-renowned textbook author, this short form textbook is suitable for students at all levels studying Advertising.

Acest manual concis ofera o privire de ansamblu cuprinzatoare si clara asupra teoriei si practicii publicitatii. Scris de un autor renumit de manuale, acest manual scurt este potrivit pentru studentii de la toate nivelurile care studiaza publicitatea.