Advances in Digital Marketing in the Era of Artificial Intelligence

This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and strategies based on artificial intelligence.

Aceasta carte evidentiaza progresele tehnologice care transforma viitorul marketingului digital si acopera domenii importante de cercetare in acest domeniu. Cartea demonstreaza progresele in marketingul digital, precum si instrumentele, tehnicile, metodele si strategiile bazate pe inteligenta artificiala.