Advertising in Developing and Emerging Countries

Advertising in Developing and Emerging Countries offers an in-depth analysis of advertising in developing and emerging economies, as they join the global economy and seek to improve the socio-economic condition of their citizens. It illustrates the challenges and opportunities for advertising in these countries, and explores their critical relation

Publicitatea in tarile in curs de dezvoltare si emergente ofera o analiza aprofundata a publicitatii in economiile in curs de dezvoltare si emergente, deoarece acestea se alatura economiei globale si cauta sa imbunatateasca conditia socio-economica a cetatenilor lor. Acesta ilustreaza provocarile si oportunitatile pentru publicitate in aceste tari si exploreaza relatia lor critica