Animation in Context

Animation in Context is an illustrated introduction to cultural theory, contextual research and critical analysis. By making academic language more accessible, it empowers animators with the confidence and enthusiasm to engage with theory as a fun, integral, and applied part of the creative process.

Interviews with contemporary industry professionals and academics, student case studies and a range of practical research exercises, combine to encourage a more versatile approach to animation practice – from creating storyboards to set designs and soundtracks; as well as developing virals, 3D zoetropes and projection mapping visuals.

Mark Collington focuses on a core selection of theoretical approaches that shape animation narrative, supported by a broader set of shared theoretical principles from the worlds of art, design, film and media studies. This discussion is underpinned by cross-disciplinary thinking on a range of topics including genre, humour, montage and propaganda.

These are applied to the analysis of a range of animated films and projects from Disney and Animé, to independent artist-filmmakers such as Wendy Tilby, Amanda Forbis and Jerzy Kucia. These ideas are also applied to other uses of animation such as advertising, sitcom, gaming and animated documentary.

Animatia in context este o introducere ilustrata in teoria culturala, cercetarea contextuala si analiza critica. Facand limbajul academic mai accesibil, acesta ii imputerniceste pe animatori sa aiba increderea si entuziasmul de a se angaja cu teoria ca parte distractiva, integrata si aplicata a procesului creativ. exercitii, combinati pentru a incuraja o abordare mai versatila a practicii de animatie - de la crearea de storyboard-uri la scenografii si coloane sonore; Mark Collington se concentreaza pe o selectie centrala de abordari teoretice care modeleaza naratiunea animatiei, sustinuta de un set mai larg de principii teoretice comune din lumile artei, designului, filmului si studiilor media.