Assessment of Industrial Markets

First Published in 1968, The Assessment of Industrial Markets offers a quite different approach to the subject of industrial marketing research. The book is essentially practical and contains an important innovation.

Publicat pentru prima data in 1968, Evaluarea pietelor industriale ofera o abordare destul de diferita a subiectului cercetarii de marketing industrial. Cartea este in esenta practica si contine o inovatie importanta.