Basic Marketing Research: Pearson New International Edition

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

Pentru cursuri la nivel de licenta in cercetare de marketing. Cu o abordare practica, de tip ,,do-it-yourself", Malhotra ofera un accent contemporan asupra luarii deciziilor, ilustrand interactiunea dintre deciziile de cercetare de marketing si deciziile de management de marketing.