Behavior Space

Behavior Space proposes that corporations do not design products or services anymore: they design behavior spaces. Facebook is not a product, not a technology, but a behavior space. Innovation is the creation of a new behavior space. The product or service is simply the catalyst that enables a new behavior space to emerge. The size of the behavior

Behavior Space propune ca corporatiile sa nu mai proiecteze produse sau servicii: ele proiecteaza spatii de comportament. Facebook nu este un produs, nu o tehnologie, ci un spatiu de comportament.