Big Data Analytics

This book includes various topics related to marketing and business analytics. It is written to help organizations increase their profits by making better decisions. This book is meant for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce, marketing, and big data analytics.

Aceasta carte include diverse subiecte legate de marketing si analize de afaceri. Este scris pentru a ajuta organizatiile sa-si creasca profiturile prin luarea de decizii mai bune.