Brand Vision

Offers simple, easily implemented tools connecting a company's marketing program to its business strategy. The book is based on a critical premise: that, rather than merely a series of aesthetic decisions on typography and graphics, marketing can be a powerful force that helps a company communicate its strategy. Both externally and internally.

Ofera instrumente simple, usor de implementat, care conecteaza programul de marketing al unei companii cu strategia sa de afaceri. Cartea se bazeaza pe o premisa critica: ca, mai degraba decat o simpla serie de decizii estetice cu privire la tipografie si grafica, marketingul poate fi o forta puternica care ajuta o companie sa-si comunice strategia.