Branding and Product Design

Branding and design are moving closer together. Despite the strong link between famous brands and the products sold under their name, there is still a gap in understanding the relationship between product design and brand-building - Monika Hestad plugs that gap. Branding and Product Design examines how winning brands appear to be more creative and

Branding-ul si designul se apropie. In ciuda legaturii puternice dintre marcile celebre si produsele vandute sub numele lor, exista inca un decalaj in intelegerea relatiei dintre designul de produs si construirea marcii - Monika Hestad compenseaza acest decalaj.