Business Advancement through Technology Volume I

This two-volume edited collection explores the impact of technology on business advancement. Covering topics such as mobile banking, social media and neuromarketing tools, the book examines how technology diffusion drives, negates and facilitates change in marketing processes.

Aceasta colectie editata in doua volume exploreaza impactul tehnologiei asupra progresului in afaceri. Acoperind subiecte precum mobile banking, social media si instrumente de neuromarketing, cartea examineaza modul in care difuzarea tehnologiei conduce, neaga si faciliteaza schimbarea proceselor de marketing.