Business Model Innovation in Creative and Cultural Industries

Business model innovation occurs when an organisation discovers a new way of creating revenues or profits via its products or services. This book examines the concept as it applies across the creative and cultural industries in practice.

Inovarea modelului de afaceri apare atunci cand o organizatie descopera o noua modalitate de a crea venituri sau profituri prin produsele sau serviciile sale. Aceasta carte examineaza conceptul asa cum se aplica in practica in industriile creative si culturale.