Business-to-Business Marketing Communications

This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results.

Aceasta carte abordeaza peisajul comunicarii de marketing de la Business-to-Business (B2B) in schimbare rapida, in special scaderea bugetelor de marketing si cererea tot mai mare de rezultate masurabile.