Chinese Dairy Market

This book looks at the economic development and financial (and marketing) strategies together with health issues of the Chinese dairy industry. The book provides a distinctive angle on how to integrate health policy, industry organization, product design, and market penetration in one coherent framework: supplying differentiated healthy milk products to meet the increasing Chinese demand.



The book focuses on an important theme which is food safety crisis. The book illustrates how a profound social change is unfolding in China through the dairy industry.

Aceasta carte analizeaza dezvoltarea economica si strategiile financiare (si de marketing), impreuna cu problemele de sanatate ale industriei lactate din China. Cartea ofera un unghi distinct cu privire la modul de integrare a politicii de sanatate, organizarea industriei, proiectarea produselor si penetrarea pietei intr-un cadru coerent: furnizarea de produse lactate sanatoase diferentiate pentru a satisface cererea din ce in ce mai mare din China. Cartea se concentreaza pe o tema importanta care este siguranta alimentelor criza.