Communicating Corporate Social Responsibility in the Digital Era

Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections:

Bazandu-se, printre altele, pe disciplinele de marketing, management si comunicare, aceasta antologie examineaza modul in care organizatiile construiesc, implementeaza si utilizeaza platformele digitale pentru a comunica despre responsabilitatea sociala corporativa si, prin urmare, pentru a-si atinge obiectivele organizationale. Cele 21 de capitole din aceasta antologie reflecta sase sectiuni tematice principale: