Company and the Activist

Addressing the rise of a new breed of activists who present a real threat not only to reputations but to business operations, this book explores what businesses need to understand about these communities, why they should be taken seriously, and how business leaders can successfully navigate this shifting terrain.

Abordand cresterea unei noi rase de activisti care reprezinta o amenintare reala nu numai pentru reputatie, ci si pentru operatiunile de afaceri, aceasta carte exploreaza ce trebuie sa inteleaga intreprinderile despre aceste comunitati, de ce ar trebui sa fie luate in serios si modul in care liderii de afaceri pot naviga cu succes in acest domeniu. teren in miscare.