Competitive Strategy For Dummies

Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business. This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms.

Esentiala pentru gandirea manageriala si teoria economica, strategia competitiva ofera un cadru pentru intelegerea fortelor care stau la baza concurentei in industrie si afaceri. Aceasta carte explica ideile, teoriile si principiile strategiei competitive in termeni simpli si simpli.