Confessions of the Pricing Man

The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time.

Cel mai important expert din lume in strategia de stabilire a preturilor arata cum functioneaza acest proces misterios si cum sa maximizeze valoarea prin stabilirea preturilor pentru companie si client. In toate domeniile vietii, luam constant decizii daca ceva merita banii sau timpul nostru, sau incercam sa-i convingem pe altii sa se desparta de banii sau timpul lor.