Consumer Behavior

Consumer Behavior presents an autobiographical view of Morris B. Holbrook’s contributions to the study of consumer behavior, describing his life and work over the past sixty years via a collection of subjective personal introspective essays.

Consumer Behavior prezinta o viziune autobiografica a contributiilor lui Morris B. Holbrook la studiul comportamentului consumatorului, descriindu-i viata si munca din ultimii saizeci de ani printr-o colectie de eseuri introspective personale subiective.