Consumer Behavior Analysis

Consumption is the primary economic activity in a post-industrial society. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. It comprises articles originally published in the Journal of Organizational Behavior Manage

Consumul este activitatea economica primara intr-o societate postindustriala. Acest volum arata cum analiza comportamentului consumatorului se incadreaza intr-o abordare la scara mai larga a marketingului, psihologiei consumatorilor, analizei comportamentului si managementului comportamentului organizational.