Consumer Behaviour

Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.

Scris de academicieni respectati in marketing, acest manual popular se extinde dincolo de o abordare psihologica de baza a Comportamentului Consumatorului, oferind o intelegere mai empirica a subiectului, ajutand studentii sa inteleaga aplicatiile de marketing atat la nivel individual, cat si la nivel de piata.