Consumer Packaging Strategy

This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design.

Aceasta carte exploreaza modul in care ambalajul inseamna mai mult decat simpla schimbare a etichetei sau traducerea marcii in limbaj vernacular. Cu interviuri in profunzime cu managerii de marca ai mai multor marci occidentale si retaileri cu amanuntul si analiza tendintelor emergente din Asia, aceasta carte va interesa cercetatorii de piata si designul de produse.