Consumer Perception of Product Risks and Benefits

This book reflects the current thinking and research on how consumers' perception of product risks and benefits affects their behavior. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation.

Aceasta carte reflecta gandirea si cercetarile actuale privind modul in care perceptia consumatorilor asupra riscurilor si beneficiilor produsului le afecteaza comportamentul. Contributiile abordeaza diverse aspecte ale psihologiei si comportamentului consumatorilor, perceptia si comunicarea riscurilor, strategiile de cercetare de marketing, precum si reglementarea produselor de consum.