Consumer Protection in E-Retailing in ASEAN

Examines how consumers are protected on the online marketplace in the context of ASEAN countries. The book discusses the six issues of e-consumer protection; examines the policy/governance approach adopted by different sectors to address the issues of e-consumer protection; and proposes a multi-sector governance framework for e-consumer protection.

Examineaza modul in care consumatorii sunt protejati pe piata online in contextul tarilor ASEAN. Cartea discuta cele sase probleme ale protectiei consumatorilor electronici; examineaza abordarea de politica/guvernare adoptata de diferite sectoare pentru a aborda problemele legate de protectia consumatorilor electronici; si propune un cadru de guvernanta multisectorial pentru protectia consumatorilor electronici.